Mercedes-Benz StarDrive Experience flagged off

Following the encouraging response received for “StarDrive Experience” conducted across the country for the last two years, Mercedes-Benz India flagged off its signature experiential marketing programme, at the Helipad, Sector 5, Panchkula, Chandigarh. Conceptualised by Mercedes-Benz to highlight the unparalleled safety features and cutting edge technology that is trademark of each Mercedes-Benz vehicle, StarDrive Experience offers prospects and customers an opportunity to understand the handling of critical road situations in a safe and controlled environment. Speaking at the inauguration of this initiative, Manas Dewan, General Manager, Strategic Planning and Corporate Communications, Mercedes-Benz India commented, “The StarDrive Experience which is in its third year is our unique initiative in sync with our successful ‘Go to the Customer’ approach and we are happy to bring this initiative to Chandigarh again. The StarDrive Experience will give the customers and enthusiasts of brand Mercedes-Benz a one-of-its kind opportunity to see, feel and experience some of the best cars from our portfolio. The North Indian market has been very successful for us with our SUVs and the StarDrive will give our connoisseurs the best platform to familiarize themselves with the off-roading prowess of these vehicles.” He further added, “Our aim is to enable our customers to personally experience the unmatched safety and technology aspects of our cars besides additionally offering them an opportunity to further hone their driving skills. Combining the vital fundamentals of driving experience with simulation of critical road situations, the StarDrive Experience embodies Mercedes-Benz’s spirit of innovation with an element of fun, reiterating the Mercedes-Benz philosophy of “Best or Nothing.” The third edition of the StarDrive Experience 2012 started with Kochi, Bengaluru and Chennai has travelled to New Delhi before coming to Chandigarh and culminates in Mumbai. Participants at the StarDrive Experience can share their exciting experiences with their family & friends through the Wi-Fi enabled iPads installed in the high end Star Lounges – an exclusive hospitality area which is created for the participants of StarDrive by Mercedes-Benz.